Unlock granular insights at speed with Streetbees' new segmentation feature

Segmentations enable brands to break down their target market into smaller, defined groups based on occasions, behaviours or needs, so those brands can identify and target growing audiences, unmet needs and emerging trends.
 
But traditionally, segmentations have been slow and expensive to run, and have therefore been limited to big enterprise businesses with large teams and even larger budgets. Instead, many smaller or localised teams have relied on small-scale studies, like focus groups, or gut-feel assumptions to guide their targeting. Ultimately, this won’t provide the accuracy and nuance needed to develop stand-out strategies in today's fast-changing environment.  

After running segmentations for some of the world’s leading brands for nearly a decade, SBX is changing the game by making segmentation accessible and affordable. The feature, now built into SBX, offers a new level of granularity into audience insights, providing rich and robust data on behaviours, characteristics, and occasions to help brands map potential customers and innovation opportunities within the broader consumer landscape.

With SBX, you can now unlock deeper consumer insights through two segmentation approaches: bottom-up creation (creating segments from scratch using our quantitative and qualitative data) or by activating existing segments (deep-diving into your existing segmentation using our typing tool).

Why should you care about this new segmentation feature?

Running a segmentation with SBX is not only faster, more affordable and simpler to do - it will help your business shift from a surface-level, ‘once-a-year’ understanding of the market to a granular and agile view of emerging growth opportunities.

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See how it works 💡

In as little as two weeks, SBX will create a bespoke, bottom-up segmentation using rich consumer insights. It’s as simple as 1, 2, 3. The tool will converse with our community to capture nuanced attitudes and behaviours at scale based on your brief. It will then quantify and classify the open-text, photos and videos into structured data using our proprietary LLMs and will use this data to create a distinct segmentation. Lastly, the tool will transform this into a tailored, interactive dashboard with an overview of the landscape and the ability to deep-dive into each individual segment.

No more missed opportunities. No more misaligned targeting. No more broad-brush strategies.

Ready to transform your consumer insights?

Learn more about SBX and how it can help you segment smarter and faster by getting in touch with us at https://www.streetbees.com/contact