Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.
Her journey from a seasoned market research professional to the pioneering CEO of market research innovator Streetbees is a testament to her dedication to providing best-in-class service and quality insights to clients, to her exceptional leadership and to her commitment to innovation and advancement within the market research space
Having had a very successful career in the larger traditional research firms, Vidisha joined Streetbees in its nascent days as one of its first employees in 2017. She took a leap of faith, recognising the disruptive potential of a technology-driven approach to insights, sure that there was a better model to provide insights to global brands than the expensive, lengthy traditional approach based on recall.
Throughout her tenure at Streetbees, Vidisha has been a driving force behind Streetbees' evolution and growth. She won the MRS Best Innovation Award in 2018 and was quickly promoted to Head of Client Success in 2019 and to Chief Client Officer in 2020.
Her visionary leadership played a pivotal role in the company's transition away from operating as a market research agency to becoming a technology business at the start of 2023 as advancements in generative AI and LLMs brought an entire new opportunity for innovation in the space. In August 2023, Vidisha was promoted to CEO of Streetbees, taking over the position from the founder and launching SBX, a groundbreaking self-serve and agile insights platform that collects qualitative data at a quantitative scale within a matter of days. With SBX you no longer need to write a brief, survey plan or report, all you need to do is type your business question into the platform and it will do the rest for you. The platform has been a resounding success with countless global brands now using it as a core solution in their research tech stack.
“I like the fact that the overall execution of the process is very smooth and works very well. Definitely a modern way of doing research by incorporating new technologies like AI into the everyday boring stuff. Then we have more time to leverage insights internally to stakeholders. It opens opportunities for new ways of working.”
Global CI Director, Home Unit - Leading fragrance and taste company
Under Vidisha's guidance, Streetbees has not only embraced cutting-edge solutions but also fostered a culture of inclusivity and innovation. Her emphasis on accountability, teamwork, recognition and celebrating wins has united the company towards a singular goal. Streetbees has also been nominated as a finalist for MRS Best Data Solution, National Technology and Digital Transformation Awards in 2024.
Beyond her professional achievements, Vidisha's warmth and approachability resonate deeply with her colleagues. As a mother, she has a flexible and supportive approach to work, inspiring those around her to strive for excellence while maintaining a healthy work-life balance.
Vidisha's mention in this blog is more than just a recognition of her professional prowess; it's a testament to her dedication to drive positive change within the Market Research industry. She is not just a leader; she is an inspiration, shaping the future of insights with empathy, vision, and integrity.
CEO, Streetbees.
