In today’s market, building consumer-centric brands is essential. Listening to how consumers truly see and experience your brand in their own words is the key to achieving this.
Ultimately, emotions drive action. Tapping into these emotions - the ‘why’ behind the ‘what’ - will empower you to craft a people-first positioning strategy and click-worthy campaigns that spark action.
But how can you uncover the ‘why’ behind the ‘what’?
Traditional brand perception and tracking tools will show you the ‘what’, but they rarely capture the true emotions and context behind consumer choices.
At Streetbees, we capture genuine consumer reactions in their own words, similar to a 1:1 depth interview, but at the scale and speed of a survey.
By embedding multimedia stimuli into our Whatsapp-style mobile app conversations, we can capture robust metrics, rich verbatims and photo and video submissions from thousands of participants across 70 markets. All in a matter of days, not weeks.
What does this mean for your brand and comms strategy?
Our Brand & Comms solution has been designed to give you a clear indication of which ideas to move ahead with and how. Whether you’re defining your positioning, testing campaigns, or tracking sentiment across geographies, SBX will empower you to confidently steer the direction of your brand based on genuine emotional and functional drivers.
• Explore consumers' unfiltered attitudes and reactions in their own words, so you can optimise your brand messaging and positioning
• Test the effectiveness of campaign concepts at speed, so you can refine your approach and maximise performance
• Track metrics over time, such as perception, performance and advocacy, and course-correct where needed using our supporting ‘why’ insights
No more bland data. No more unintentional bias. No more ‘off the mark’ messaging.
"The immediacy and depth of insights allowed us to fine-tune our messaging in record time. The authenticity of consumer feedback, combined with robust qualitative and quantitative data, enabled us to showcase how we can resonate with new audiences and secure critical distribution deals."
VP of Research, EMEA, Global Media Company
Once you’ve informed your Brand & Comms strategy, our Demand solution will help you uncover your next growth opportunity and our Innovation solution will help you determine how to activate it, empowering you with people-first insights from end-to-end.
Understand how SBX works 💡
Here’s a sneak peek of the platform in action.
Tap on the video or click here to watch the video
Ready to refine your brand and comms strategy? Get in touch to see how SBX can help you foster deeper connections and maximise your brand performance at every stage.
